They call it "The Bono Talk." From Kurt Cobain to Stereophonics to The
Strokes, successive generations of rock greenhorns have all been offered the
benefit of the U2 singer's elder statesman-like advice. Pull up a pew then,
for The Ten Commandments Of Bono.

1. Thou Shalt Not Let Fame Go To Thy Head

"Fame is an obscenity. It's been my experience that the people who give out
the most about fame are the people who think the most about it, the people
who believe in it. It's absurd, and I know when I look in the mirror how mad
that is. It's like being rich. It's like being beautiful. Have some fun with
it but don't take it seriously."

2. Thou Shalt Respect Thy Limitations

"I always have crises with songs, where I'm saying to myself, If only you
were a different person, you could write this song better, you could make
this work. But it's the things you can't do that make you great. In order to
put your shoulder to one door, other doors have to be locked to you. So
anyway, I've got this concept album about a whale."

3. Thou Shalt Beware Of Television

"Television demystifies what you do. People can turn the volume up or down,
they can turn down the contrast. They have you, whereas in concert you have
them ­ and it's hard to give up that kind of control. Bruce Springsteen said
he never really liked TV, and I know what he means. U2 were the group who,
when we first appeared on Top Of The Pops our song went down the charts the
next week."

4. Thou Shalt Only Move House On The Live Album

"You wonder what happened to these great prolific imaginations that lifted
you out of your everyday life when you were a kid. They made three great
albums and then what the fuck happened? And you discover that they moved
house. The suddenly have these walls and they want to hang art on the walls.
So they become art experts, and they suddenly become quite discerning when
it comes to the Chinese rug. How distracting is all that? I told The Black
Crowes that and they thought I was taking the piss. So no Chinese rugs or
brass taps when we're making a U2 album."

5. Thou Shalt Not Stop Touring

"If you stop touring, you stop meeting your audience, you start mistrusting
them and they you. You could still put out a great record and people might
buy it but it's not the thing, the wave that carries you like we're used to.
We always add a week to the end of the tour where we stay in a hotel. It was
my wife Ali's idea ­ Take a week, love, because I don't want the children to
see you like this. And I know the aftermath is where people come apart. I
know Keith Richards started doing drugs not on tour but when he came off
tour, cos there was such a big hole in his life."

6. Thou Shalt Not Have An Entourage

"Death to whinging rock stars, their miserable entourages and their 10
bodyguards. I never needed a security guy. I had one on the road once
because there was some death threats at the time and he was taking his job
seriously, but I used to sneak away from him, get offside. I'm a grown man.
Besides, you go out onto the streets of Chicago with two giants and people
are gonna start paying attention. I avoid that stuff and as a result I have
much more fun than your regular rock star."

7. Thou Shalt Realise When You're Becoming A Prick

"If you're going out for dinner four times a week and you look round the
table and everybody's on your payroll, then you've probably become a prick."

8. Thou Shalt Fear Money

"Bands splitting up over the track sequencing on your record is fine, but
over royalties ­ no. Over the sequencing is fine, because that's your
passion for the thing that you're making and the fact is that a band will
never break up over passion. But a band will break up over greed."

9. Thou Shalt Not Get Cocky

"The way that the rot sneaks under your door is by telling you that the
reason that you've had all this good fortune is because you are somehow
special, rather than to make you aware you have a gift. There's a huge
difference in knowing that you've been born lucky, like being born into an
aristocracy or born with the DNA that gives you long legs and a beautiful
mouth. If you're able to sing, or able to describe things through your
voice, yes, you work at it and yes, the worker is worthy of his wages, but
not this much."

10. Thou Shalt Not Approach Me For Advice

"Don't look to me, Look to Michael Stipe, Or Bob Geldof."